If you’ve struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the people on the cutting edge of design, at the forefront of the marketing of the
Archive for December, 2008
Understanding your customer base and what print materials you will need to reach them is a difficult task for anyone. The small business owner is often the one challenged the most. A tight budget or a very small understanding of
One often overlooked aspect of any printed sales campaign is: “How do I know that it has been effective?” Awesome question. You can spend thousands and thousands and still be wasting your time if you have no idea if you
No matter how enthused you are with a project, if you’re collaborating with others it can be a trial to keep the rest of the team similarly motivated. You
In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you use. Many people would disagree with that; however, I believe that to be a very
How do you thank your staff? A restaurant reservation? A bottle of wine? A Secret Santa party? All of these things are fine, but if you really want your staff to feel
Sites such as Elance and ODesk have made it easier than ever to find new clients as a freelancer. They’ve also stiffened the competition as you’re often competing against as many as 50 other freelancers for
It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, the hyperbole. There is some common sense there. Things that we all know, but have
If you’re reading this while at home, then you’re already half way to grasping the simplicity of marketing. If you’re somewhere else, allow your thoughts to journey back to the comfy confines of your home. There you are, sitting in
How many e-mails are waiting for your response right now? Three? Ten? More? There’s been a lot of talk lately about how much time is wasted answering e-mails, thus reducing productivity. This might be true in
