Sales is usually the no. 1 use of print materials; however, there are several other needs that can be met through the printed medium. I think that there are three important needs to be met: changing customer needs, gain market
Archive for December, 2008
With the whole world trying to go green, why wouldn’t a printing company do the same? A lot of the people I deal with on a regular basis worry about the same things: What can we recycle? What portion of
Market to those who love you.
Ever notice how, in our youth, we always seemed to want to date the people who wouldn’t give us the time of day, yet we ignored those who expressed adulation for us? The paradox
We are all assaulted by print ads from the time we get up in the morning until we go to bed at night. What makes certain ones stand out from the crowd or, at least, not be ignored? Actually, it
We’re told to network. Unfortunately, network is four parts work, three parts net. That’s not enough for me. I like to enjoy what I do more than 42 percent of the time. Do we not put our best efforts forward
Since my job offers a flexible schedule, I work from home on Fridays, and I make it a short day. Just before I wrapped things up yesterday, my wife asked me to drive her to the doctor’s office. As I
If you’re a domestic designer, marketer or business owner, you’ve undoubtedly lost jobs to your much cheaper oversea competitors. This is most evident in the freelance bidding-war marketplace, where many small-budget companies are seeking ways to cut costs and have
As the owner of what can only be called a small business I am perpetually working on a tight budget. One of the problems with a small budget is that I seem to have to know more about every product
We’ve all seen the get-rich-quick schemes. Despite the fact that these are often scams, the businesses behind them are highly successful. Unfortunately, many who purchase these “programs” buy into the hype and fail to see what will really work for
Printing. It is a short little word. Only two syllables. Who would have thought that an eight-letter word could be such a headache? How many four-letter words can you think of to describe the whole printing process? I stopped at
