Is marketing addictive? Yes, according to brand management expert Martin Lindstrom in his new book, “Buy.ology,” which interprets the results of the world’s largest neuromarketing study. According to Lindstrom, the study demonstrated that the brain’s pleasure receptors engage when people
Archive for January, 2009
As a matter of history, companies that continue to advertise all the way through tough economic times, come out ahead in the end. As the economy enters an upswing, customers will remember the deals they got when they were down
According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be large and their contents must vary depending on the situation.
Even in this age of cyber
Don't just tell – show your customers how you can help them. The world's a stage!
Got a minute? Check out this quick video from the people at the Experiential Marketing Forum. The community there is dedicated to an interesting concept –
The Christmas season is finally over. I am not sure about the rest of you, but I could use the break from the “public relations” side of my company. We have one website that sells directly to the general public.
As all writers know, words are immensely powerful. You can make readers laugh or cry with fewer than a hundred of them. You can part people from their money. You can make someone’s day. You can change the course of
Peas in a pod: The success of your partnerships dictate the success of your business.
Good partnerships are at the root of all successful businesses. Each one of us forms partnerships with our friends and families, co-workers, staff members, outsourced firms
When you are talking about measuring units of information on your computer it can be confusing. The smallest unit of information is called a bit. A bit is based on an on or off switch and is used to represent
The last couple of days I have gone through the “Do’s and Don’ts” of blogging as a solid marketing tool. How does it translate into money? That is simple. The more people that see your product, the more people that
Get some bang for your buck. Or should I say a big bang for no bucks? Add streaming video to your website at no charge. You don’t need to know HTML or anything about flash.
Here’s what you can do:
YouTube.com lets
