Did you ever go to the dentist when you were a kid and get those rings with the moving images on them? Or get that prize with a moving image in a box of Cracker Jacks? Those were lenticulars. As
Archive for January, 2009
It’s all about relationships. What does that have to do with printing you say? I say, “everything.”
There are two different facets. The first is the relationship between you and the print rep. The second is between your print representative and
Yesterday, I gave a few ideas about how to make your blog work, but there are still a few things that you have to avoid in order to realize any success. There are many benefits to publishing a business blog
Print and web marketing CAN get along after all.
I’ve heard the chants from the rooftops: “Print is dead! Print is dead!” Newspapers are struggling, the economy is sagging, and holiday spending is down. Even advertising is down, though companies undoubtedly
When you are first reaching out to potential employers after graduation, it is important that you list all the software you know on your resume.
Also, it is imperative that you list your skills and note
Welcome to the wild world of advertising.
I went to Iowa State University for graphic design. After I graduated I moved to Milwaukee, where I’ve been working as an art director for the last 20 or so years.
I also teach graphic
Making your piece stand out from the barrage of direct mail people receive can be a challenge. Try incorporating different binding techniques into your design to make it unique.
Let’s start by walking through some binding methods:
See if you can push
I had to re-learn a lesson recently. Always print out and put together a folding mock-up of the piece before sending it to the printer. The more complex it is, the more important it is to do. As designers, so
Business cards are still the most widely used form of marketing there is. Even with PDAs and cell phones, the business card is the quickest and most transportable form of information around. So what should you advertise in such prime
You’ve created this wonderful design for the company newsletter. The boss loves it. In fact she loves it so much she wants it done every quarter. It already took you three hours to put it together, and you dread loosing
