Archive for January, 2009

Here are some simple steps for managing blog content through the long term. You should create a keyword list just like you would for website SEO. Identify an editorial focus as well as post types and key topics. Also, assign

So, you’ve come up with a really great design for your new business card, brochure, flyer, ad, etc., but your printer requires you to supply a print-ready file. In this segment we will detail what exactly that means. No matter

Yes, this is another blog entry about networking, or at least about getting your foot in the door.

Here’s a tip that has helped me immensely through the years: Keep a log of contact activities. It can be paper based or

Everyone hates bad photos, especially soft or fuzzy photos. They stand out like a sore thumb when printed, especially if it’s used in an ad that could be right next to a competitor’s ad with flashy studio photography. Here are

Images are the spice to good design. They can enhance your message and hold your audiences attention. If used properly a good image can create many different designs. Used too much or cropped poorly and it can sour the whole

In this segment we will identify the elements of a page. This can apply to any page in a publication whether it may be a magazine page, book page or newspaper page they all use some or all of the

Let’s define what the “live area” is and why it is important to design within this area when designing for print.

So, what is the fabled “live area?” The live area is the area in which your printer deems a safe

You placed an order for 2,000 double-sided glossy brochures, and you told the printer you would send them the artwork. Your printer said, “Great just make sure you send us a 300 dpi EPS file.” Stricken with panic you reluctantly

When designing something for non-personal use, there are a few things you should keep in mind. You don’t want to get slapped with a lawsuit because you decided to use a pretty picture you found online on your business cards.

Don’t let the headline fool you; I’m not giving away gift certificates for Adobe Photoshop. Instead, I’m telling you that you should use Adobe Photoshop to