What’s your type? Knowing the correct names for the parts of type characters will help you identify different typefaces, and the more familiar you are with type characteristics, the easier it will be for you to pick a typeface that
Archive for February, 2009
Ethics and innovation spur business.
Do you want to boost your business, starting today? It’s not hard to do, given all the free information available to help you identify the things customers really want. Customer service and innovation are perhaps the
A client of mine asked me to do an HTML e-mail blast for her, but it had been quite a while since I had worked on one. The software I’d used before didn’t work with my current operating system, so
I sat down today and suddenly discovered that there wasn’t a thought in my head. I figured a cup of coffee would help. Nope. Maybe a shower. Didn’t do it either. What in the world is the matter with me.
I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. You have to learn how to get the best return on investment possible. Well, how
One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very small job for a client.
Even the smallest jobs can show off your talent and capabilities.
Ari Galper has discovered a breakthrough in online sales pitches. He has learned that people do not like pushy sales personnel.
OK, that’s not exactly a breakthrough, but the concept of a helpful and friendly sales rep has made the leap
All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think they are
Freelancers: Focused niche or jack of all trades – which is better?
Despite the niche-driven business environment, more and more people are becoming jacks of all trades. At home with their computers, people have become writers, graphic designers, publishers, filmmakers, editors,
Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole process through, it dawned on me that finding a new customer is a lot like
