When it comes to market research, sometimes all you have to do is ask. That's smart business.
Why spend tons of money on a market research firm when you can do it yourself? You can practice frugal market research techniques on
Archive for February, 2009
Anyone can have a flashy website, a blog, and be active on the social media sites, but let’s face it: You still need print materials to market your business. Sure, we all want to help save the planet by reducing
Marketing isn’t always an easy thing to sink your time and money into when you’re just starting out. After all, how can you really guarantee that you’ll get the money back on your investment? If it is done incorrectly, you
The big election might be several months behind us, but that doesn’t mean there aren’t still candidates up for vote in 2009. One of the big ones is white space web, or internet broadcast over TV airwaves, which is vying
Integrating print and online marketing is more important now than ever. Business today in any industry is too lean to not have its marketing efforts — and dollars — working together as best as possible in a cohesive and all-encompassing
Another blow has been struck for eco-friendly printing. Dutch marketing and communications company Spranq has developed a typeface they claim can reduce the amount of ink used on a page by up to 20 percent. The new typeface is called
The print, and online printing, industry may be a bit battered, but it is not defeated. It cannot be vanquished, because the distribution of information is the cornerstone of a free and democratic society. Writers will write and printers will
I have talked about the importance of knowing your customers in the past. No one is going to disagree with me on the importance of that point. An argument may ensue, though, if the best way to do that is
Bad design? If it's not broken, why fix it? Let the customers do the judging.
This is a fun little feature from the Los Angeles Times titled “Bad Design Trends We Hope Die In 2009.” Click on the story and browse
Sometimes the best ideas already exist. You just have to put them together.
We’ve all heard that technology will fuel the innovation of the future, but that doesn’t mean you can’t make a buck if you’re not a programming guru. Case
