Ari Galper has discovered a breakthrough in online sales pitches. He has learned that people do not like pushy sales personnel.
OK, that’s not exactly a breakthrough, but the concept of a helpful and friendly sales rep has made the leap
Archive for February, 2009
All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think they are
Freelancers: Focused niche or jack of all trades – which is better?
Despite the niche-driven business environment, more and more people are becoming jacks of all trades. At home with their computers, people have become writers, graphic designers, publishers, filmmakers, editors,
Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole process through, it dawned on me that finding a new customer is a lot like
When it comes to market research, sometimes all you have to do is ask. That's smart business.
Why spend tons of money on a market research firm when you can do it yourself? You can practice frugal market research techniques on
Anyone can have a flashy website, a blog, and be active on the social media sites, but let’s face it: You still need print materials to market your business. Sure, we all want to help save the planet by reducing
