Archive for March, 2009

I know the horrific images that race through the minds of most designers when you utter the words “clip art.” This happened to me the other day when a potential client was discussing a future business card design job for

Innovation Everyone talks about it, but very few can define it, let alone do it. I think sometimes we make concepts such as innovation much bigger than they need to be.

Somehow all the discussion, articles written and training offered make

I used to hate, hate — let me say this again — hate it when my college instructors had us do page after page of thumbnails. As much as I hated them — and, honestly, I still don’t do as

I love clean design. To me the less information, a.k.a. words, the better because I’m a visual thinker. The reality of media today, regardless of learning processes, is the fact that your window of opportunity to grab the public’s attention

I’ve seen all the posts out there — five questions to ask your clients, three questions to ask your clients, etc. They all say the same basic things: Who is your target audience? What are your goals? What have you

Ever notice how much you can fit into a shopping cart? Hundreds, even thousands of dollars of products can be stuffed into

I use leaders in InDesign on a frequent basis since I happen to do quite a bit of publication designs. Back in the day, I used to have to do this manually in Quark, and when InDesign first came out

Psychologists have gotten their degrees based on their study of why we buy. The art of marketing is a highly prized skill. Knowing how to get people to buy is needed by all companies. So, what are the basics? One

When it comes to selecting a paper stock for a project many times it comes down to personal preference. Most designers will consider the message of the piece and the audience, or what kind of artwork or photography is being

So many websites have tried to compete with eBay, and so many have failed.  That’s because they’re not just