I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A good CRM, customer feedback, print campaigns, etc. Are they right? I don’t think so. I
Archive for April, 2009
Whether you’re in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the opportunity to enter some great graphic design competitions (or at least browse the winners and
As you plan your marketing campaigns — e-mail and print — you and your team face the old question of using long sales copy or short. There are theories that support both. In truth everyone is right. Short copy will
Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn’t. Customers’ needs and demands change quarterly, monthly and sometimes weekly.
Testing doesn’t have to be difficult or extensive.
Perhaps you’ve heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, especially when used in conjunction with direct-mail marketing campaigns.
In fact, research indicates that more than
It’s often said that 50 percent of all marketing works — we just don’t know which 50 percent that is. I have a pretty good idea about which 50 percent doesn’t work: marketing without a “can’t refuse” offer.
Too many companies
