With all due respect to Vince Offer and his ShamWOW pitch, nothing sells itself. No matter how great your product or service is, if you do not market it you will not sell it.
Ask James and John Ritty, the inventors of
Archive for May, 2009
The media relations landscape has changed as traditional publications have downsized, re-focused online or been eliminated altogether.
Fundamentally, public relations serves two groups: The companies that pay for representation and the journalists, analysts, reporters and, increasingly, bloggers that rely on PR
So why will the e-mail marketing strategies of yesterday not work for e-mail marketing success today?
A few key answers and issues that I would like to stress are
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Deliverability
- Test and measure
Deliverability
There are far more distractions as well as competition than in past
What better time than now to be a graphic designer? Not only are graphic designers in high demand, there are literally hundreds of thousands of opportunities for work. At the same time, competition is fierce, and you have to work
Television has a way of convoluting reality. Take TNT’s “Trust Me,” which seemed to depict graphic designers and copywriters as heavy-drinking muses incapable of maintaining a decent social relationship. Watching the program, which was canceled after one false impression-filled season,
In a previous post, I shared some tips for making your corporate blog thrive with a promise to divulge 12 more tips for successful blogging. Well, here goes:
If you are considering launching a corporate blog, first:
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Add listening to your to-do
We’ve heard the buzzwords, the hype, the whispers: So when is Web 3.0 coming, and what does it mean for you?
For the uninitiated, Web 3.0 is the catch-all name given to the next generation of technology development, which means that
Some websites just seem to have exactly what you want, exactly where you’d expect it to be. Here are five of them:
Carnival Cruise Lines: Carnival understands that a broad range of visitors browse their website. Its layout makes it easy
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers and build the company brand.
In today’s Web 2.0 world, there’s a community out there filled with customers, special interests groups
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As promised, here are a few more suggestions on how to evaluate the effectiveness of your website. After you read these, if you have any other points, please feel
