Seth Godin recently argued that blogs have eliminated the need for most business books. Whether you agree with Seth’s statements or not, you can’t dispute the fact that online communities have made it easier than ever to access and share
Archive for May, 2009
In the business arena today you must have a website to compete on an even playing field, but does your website help your business or hurt it? Customers look for several things when they go to a website and if
A great business partner is one whose work makes you more successful. A great business partnership enjoys mutual success — you’re helping your partner as much as your partner helps you. Great business partnerships are indispensable, especially for those in
To launch a successful e-mail marketing campaign you must reach the right targeted audience for your business. In order to do that you may have to do one of two things: Have a great customer tracking system in place or
Cutting costs in tough economic times is a harsh business reality. How do you know what you can cut and what you have to leave alone? You can only save so much on paper and other office supplies. Pretty soon
Green graphic design can help you make… well, a lot of green.
There are two types of green businesses in this world: those that promote green products and those that actually practice green strategies. As a graphic designer, you can be
Handoff business tasks to outsourced partners for increased revenue.
I hate business; or rather, I hate mundane business tasks that detract from the creative. In fact, I can’t name a single designer I’ve met who prefers paperwork to artwork. Even “small”
In this current economy many people who have been laid off or let go have thought about turning to freelancing. Some will be successful, others will not. What will be the factor that makes the difference? A realistic vision of
Inspiration blossoms in surprising ways. You just have to keep your eyes – and your mind – open.
Inspiration is huge. For graphic designers, inspiration is everything. Just like a copywriter struggling with writer’s block, a graphic designer often needs a
Freelancers have heard it all: “My client won’t pay me so I can’t pay you,” “I must have overlooked your invoice,” or — even worse — dead silence. Right.
Even the most experienced freelancers have had to deal with non-paying clients.
