Want to know what’s wrong with your marketing strategy? I’ll tell you. You’re waiting for customers to discover you. Big problem.
OK, so perhaps you’re pushing search engine optimization or investing in pay-per-click ads. Maybe you’re writing articles or posting on
Are you looking for a quick way to get an endorsement, find an investor or learn new information or some valuable insider market research? In many cases, it’s just a phone call away.
Ask any journalist — it’s really not that
My hometown is all about high school sports. The entire community rallies around the local teams, so business is booming for the screen printing T-shirt and accessory shops. Half a dozen of these stores compete for business in a small
I hate being in a rut. When I’m overworked and deadlines are staring me down, it can block my creativity. Sometimes I’ll find myself just gazing into my computer monitor praying that an idea will come to me.
I know my
You’ve been invited to the party of the year, the one where all the big players will be, and you want to impress but fear you’ll overdo it and lose ground. Relax! With a little preparation and a sprinkle of
Everyone has dreams. Most never realize them; not because they’re impossible but because they’re unwilling to put in the work. The wildest dreams do not necessarily take more work than the simplest, but they are prone to additional ridicule from
To listen to some of the “old-timers,” we’ve got it pretty easy these days. You’ve probably heard them all: “Back in my day we used to…
“… speak only when spoken to.”
“… walk both ways in five-foot snow uphill.”
“… get a
You know what’s great about others’ misfortune? We can learn from it. Dozens, if not hundreds or thousands, of blog posts touch on this topic. They discuss the infamy of Coca-Cola’s decision to change the formula; Decca Studios turning down
A touch point refers to every contact a company has with customers, non-customers, employees and other stakeholders. These touch points can occur within the business-to-business as well as business-to-consumer markets. Contact can happen before, during and after a transaction (typically
I love graphic design so much that if I could, I would do it for free. Just to see the smiling faces of my clients is payment enough. Well, that might be stretching it a little bit, but giving back
The PsPrint Blog is a resource for designers, freelancers and small business owners. You'll find valuable advice on setting up print jobs, effective, low-cost printing solutions, creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium.
