This is Part 2 of my interview with identity designer Prescott Perez-Fox, art director at Starship Design in Jersey City, New Jersey. Click here to read Part 1.
What is the single best piece of design-related advice you’ve ever received, and
Archive for August, 2009
Large ad agencies have the ability to put a lot of minds on a single project, but that’s not necessarily the best way to develop a brand image. Often, it takes the focus of a single dedicated individual to transform
I think all artists are just really big kids. Sure, we can make some really sophisticated stuff with typography and complicated gradient mesh; but deep down inside, I think that every great artist worth his or her salt gets an
I have been covering a lot of SEO, SEM and social media lately. They are all necessary marketing tools in the modern age, but they will not stand alone if you want to grow your company fully. Traditional marketing tactics
To say that I never use my home printer would be a lie. Although the vast majority of my clients require professional printing services for themselves, I do use my home printer to scan things, print off invoices and contracts,
In my last post I promised five steps to implementing an SEO and social media marketing attack. Well, here they are:
One way to build SEO and social media programs efficiently is to follow a social media road map:
1. Find the
“Scoot back… you’re sitting too close to the TV!”
That’s what my mom used to say just about every day when I was growing up. I never could understand what the problem was with sitting a mere eight inches away
How much should I charge my clients for graphic design: The ultimate question with ne’er a concrete answer to be found. Many bloggers have postulated formulas and questionnaires to help you determine your optimal rate. Some say to charge hourly
If you’re expecting Gutenberg and his printing press, look elsewhere. This post is about history in the making; the spirits of printing present and future versus the past. The history of printing is re-invented every day as marketers, designers and
