One of the major obstacles facing a startup is figuring out how to market their product. Be it a hard-line good or a service, if you cannot market it well, you will fail. There is seldom a middle ground. But
Archive for September, 2009
It’s a great feeling when your printer or fulfillment center calls to let you know that your promotion is hot off the presses and entering the mail stream.
To make your mailing a true success, be sure that these four items
How many hours each day do you spend in front of the computer or on your smartphone? Just how important to you is technology?
These questions were in the back of my mind as I read two completely different blog posts
Many small companies are starting blogs to help bring interest and customers to their website. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations
In today’s world of online marketing, printed promotions may seem out of date, but they still work – sometimes even better than e-mail.
The e-mail inbox is over-saturated. Between personal and business messages, subscriber newsletters and – of course – SPAM,
Graphic designers are asked for a lot – they’re expected to come up with an eye-grabbing new logo and then turn around and come up with a tasteful wedding invitation. At times they’ll end up staring at a blank template,
