One of the major obstacles facing a startup is figuring out how to market their product. Be it a hard-line good or a service, if you cannot market it well, you will fail. There is seldom a middle ground. But
Archive for September, 2009
It’s a great feeling when your printer or fulfillment center calls to let you know that your promotion is hot off the presses and entering the mail stream.
To make your mailing a true success, be sure that these four items
How many hours each day do you spend in front of the computer or on your smartphone? Just how important to you is technology?
These questions were in the back of my mind as I read two completely different blog posts
Many small companies are starting blogs to help bring interest and customers to their website. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations
In today’s world of online marketing, printed promotions may seem out of date, but they still work – sometimes even better than e-mail.
The e-mail inbox is over-saturated. Between personal and business messages, subscriber newsletters and – of course – SPAM,
Graphic designers are asked for a lot – they’re expected to come up with an eye-grabbing new logo and then turn around and come up with a tasteful wedding invitation. At times they’ll end up staring at a blank template,
Few designers achieve the level of success that Jeff Fisher LogoMotives founder Jeff Fisher has. Jeff has built an industry of himself through the powers of personal branding and hard work, and his ability to recognize opportunities when presented. The
Paper is one of the most important aspects to any printing job. Working with a great printer is the first step to ensuring you get the right paper product for your project.
Yet there are some questions about paper that
You have business cards. You have a brochure. Maybe you’ve sent postcards, or even have a complete press kit. So … you’re just like everyone else.
You should have these things, yes, but if you really want to stand out you
When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with internet access, you saw a huge number of “free” offers. A lot of them get caught
