I love technology. It’s made it possible for marketers to fine-tune their marketing strategies, meaning less wasted budget and fewer aggravated “non-customers.” It’s made graphic design faster and easier than ever. It’s made supply chains more efficient. All of these
Branding your company requires a lot of graphic design advertising. You have to use many different mediums and each requires a different graphic design to get it off the ground. You may need to use some of the same components,
After you wake up this Friday from your turkey-induced tryptophan coma, do you really want to brave the big-box stores at 5 a.m. for “doorbuster” deals? CNN recommends you eye the fine print on those Black Friday sales, because a
Catherine and Kyle Fischer have the same entrepreneurial streak. After they met playing poker, they gambled on a publishing company as well the popular Speakeasy Theaters in Oakland and El Cerrito, Calif. Those ventures are behind them now, and the Fischers
There are plenty of benefits to starting a company blog, including improved search result rankings, increased Web traffic and professional credibility. Maintaining the blog with interesting and varied content can be a difficult and time consuming endeavor.
If you have a
I hate animated greeting cards. It’s not that I loathe the people who send them to me, or that I do not appreciate the thought; quite the opposite, in fact. What I hate is that animated greeting cards are a
It’s that time of year when you’ve got to suck it up and start on the Christmas stuff. Shopping, cooking and of those all important Christmas cards … goody!
Promotional marketing is huge. Enormous. Highly successful when done correctly. Sadly, many small businesses don’t define a difference between “advertising” and “promotional marketing.”
Thanksgiving can often be overlooked when it comes to business – often companies go from Halloween straight into the winter holidays. But Thanksgiving should not be ignored. It’s not as controversial as Christmas – since it’s not a religious holiday,
A menu is one of the biggest advertisers for a restaurant. In this Internet age, not only does it list your dishes but it can also be posted on your website to entice people to visit you. I often walk into
The PsPrint Blog is a resource for designers, freelancers and small business owners. You'll find valuable advice on setting up print jobs, effective, low-cost printing solutions, creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium.
