Author Archive | Brian Morris

How To Go Green With Your Graphic Design Business

There are two types of green businesses in this world: those that promote green products and those that actually practice green strategies. As a graphic …

Five business functions you can (and should) outsource

I hate business; or rather, I hate mundane business tasks that detract from the creative. In fact, I can’t name a single designer I’ve met …

Five (unlikely) resources for graphic design inspiration

Inspiration is huge. For graphic designers, inspiration is everything. Just like a copywriter struggling with writer’s block, a graphic designer often needs a spark of …

What to do when clients won’t pay

Freelancers have heard it all: “My client won’t pay me so I can’t pay you,” “I must have overlooked your invoice,” or — even worse …

The top 5 online color scheme generator tools

We all have our favorite colors; and for graphic designers it can be challenging to leave personal penchants out of client designs. Many designers enlist …

So You’re Going Green. So What?

green-businessThe eco-friendly frenzy has created incredible opportunities for businesses to simultaneously save the environment and boost profit. Unfortunately, most businesses miss the boat when it …

Lay’s Potato Chips: classic marketing with a new-age twist

Want to see what a difference a few words and a design can make? Lay’s Thick Cut Sea Salted Potato Chips were introduced as part …

Graphic design awards and competitions – inspiration, recognition, cash inflation

Whether you’re in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the …

Three P’s you should understand: postcards, personalized URLs and profits

postcardPerhaps you’ve heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, …

How to generate tons of leads with a bullet-proof offer

It’s often said that 50 percent of all marketing works — we just don’t know which 50 percent that is. I have a pretty good …

Make more money for less work

My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he’s …

Six free ways to find new clients during a recession

The recession is upon us, no doubt about that. Is there any reason to be chipper? I say, YES! Avoiding tired clichés about lemons and …