Author Archive | Brian Morris

The future of graphic design is simple

Every idea is simple. There is no innovation in ideas; there is only innovation bringing ideas to life. Knowing that you’d like to easily lift …

Mozilla Firefox: A model for adaptability

While customers today seek simple solutions, they also want extendability (see “Hold The Anchovies, Please”). Mozilla Firefox has proven itself the model of adaptability …

Hold the anchovies, please: Adobe Photoshop Elements and 37signals

Pepperoni is the most popular pizza topping in the United States.  So why is it that pepperoni seems to be the last priority at pizza …

Is marketing addictive?

Is marketing addictive? Yes, according to brand management expert Martin Lindstrom in his new book, “Buy.ology,” which interprets the results of the world’s largest neuromarketing …

Vicarious marketing

Got a minute? Check out this quick video from the people at the Experiential Marketing Forum. The community there is dedicated to an interesting concept …

Partner up

Good partnerships are at the root of all successful businesses. Each one of us forms partnerships with our friends and families, co-workers, staff members, outsourced …

Web and print marketing: Co-dependent species

I’ve heard the chants from the rooftops: “Print is dead! Print is dead!” Newspapers are struggling, the economy is sagging, and holiday spending is down. …

Adobe Photoshop gift certificates

Don’t let the headline fool you; I’m not giving away gift certificates for Adobe Photoshop. Instead, I’m telling you that you should use Adobe Photoshop …

Five resolutions we should keep

As we turn the corner into 2009, we often reflect on what we would like to change or how we can make a positive impact. …

Don’t fret, freelance graphic designers

The recent economic downturn seems to have finally hit the freelance market. When you look at freelance bidding sites such as Elance, ODesk and …

Apple Mac vs. Microsoft Windows: Marketing vs. performance

With Apple quickly gaining 4 percent of the U.S. market share on all PC sales (up from 15 percent to 18 percent), it seems the …

Open solutions

It’s no secret that great software can increase productivity, especially for small businesses and freelancers that do not have a large hiring budget and are …

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