Author Archive | Brian Morris

So You’re Going Green. So What?

green-businessThe eco-friendly frenzy has created incredible opportunities for businesses to simultaneously save the environment and boost profit. Unfortunately, most businesses miss the boat when it …

Lay’s Potato Chips: classic marketing with a new-age twist

Want to see what a difference a few words and a design can make? Lay’s Thick Cut Sea Salted Potato Chips were introduced as part …

Graphic design awards and competitions – inspiration, recognition, cash inflation

Whether you’re in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the …

Three P’s you should understand: postcards, personalized URLs and profits

postcardPerhaps you’ve heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, …

How to generate tons of leads with a bullet-proof offer

It’s often said that 50 percent of all marketing works — we just don’t know which 50 percent that is. I have a pretty good …

Make more money for less work

My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he’s …

Six free ways to find new clients during a recession

The recession is upon us, no doubt about that. Is there any reason to be chipper? I say, YES! Avoiding tired clichés about lemons and …

Five things that are holding your business back

If you’re a small business, finding new customers can be a challenge, especially in the current economy. If you’re struggling to find new clients, don’t …

Pepsi, Tropicana and the Arnell Group: Irate consumers or jealous designers?

Just about every graphic designer, marketer and business owner has heard at least something about the respective Pepsi and Tropicana debacles of late. The Los

Best-selling ideas … free of charge!

Do you want a free education? How about a free market research team? Maybe a free concept for the next multi-million dollar idea? I have …

More open source design software

Ahh … the joys of open source. I mentioned a few open source design programs in a previous post. Here are a few more:

Blender

Focusing on one good idea at a time

Ideas, ideas, ideas. If you have a creative mind (and you do, if you’re a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping …