Author Archive | Brian Morris

Persuasive colors: How color motivates response

color-wheelIf you haven’t done so already, you should study color psychology in marketing. It’s quite amazing how colors motivate response. It varies among consumer demographics, …

100 logos in 100 days: How to build a portfolio fast

A colleague complained to me the other day that he feels he is talented enough to get lucrative design jobs, if only he had the …

Cut the fat – how to say more with less

Some marketers try to force-feed their prospects every little tidbit about their products and services, believing that the more they can stuff into their pitch …

The best pet for graphic designers

If you’re a graphic designer on the hunt for the perfect pet, look no farther. I have the solution for you! I know exactly what …

Website add-ons that lend trust and credibility

Ever notice those little icons that dot the footers and sidebars of many websites? They typically denote certification, licensure or organization affiliation. …

Bicycle bumper stickers and the top five ways to market on vacation

bicycle-bumper-stickerAhh … You’ve worked hard for months, and it’s time for a well-deserved, long-overdue vacation. Time to forget about budgets and sales, personnel and marketing, …

Write something people want to read – Top 10 resources for blog inspiration

newspaper-blogI’ve heard it time and again: “Brian, I blog three or four times a week but I don’t get any traffic.” If this describes you, …

Downtime recharges!

relaxing-on-beachEver play with a remote control car that’s low on batteries? It will still go, but it takes a long time to get there. Work …

Be your own celebrity

celebrity-imageWish you could hire a celebrity to promote for you? I’ll do you one better — instead of paying someone to do it for you, …

‘Eventually’ is the enemy

fast-cheetahHow many times do you say that you’re “eventually” going to do something? “Eventually, I’m going to add a service where I …” or “Eventually, …

Stop waiting to be discovered and market already!

market-yourself-like-this-guyWant to know what’s wrong with your marketing strategy? I’ll tell you. You’re waiting for customers to discover you. Big problem.

OK, so perhaps you’re …

Lessons from journalism – gaining access to people and resources isn’t as difficult as you think

cleveland-reporterAre you looking for a quick way to get an endorsement, find an investor or learn new information or some valuable insider market research? In …