Author Archive | Brian Morris

Don’t beat around the bush

Marketing spin doesn’t have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with …

Four things that customers want

what-customers-wantIt can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services …

Microsoft’s Bing – what can it do for you?

web-shots048-2009-06-12-14_36_02A lot of people are blogging about Bing, Microsoft’s new “decision engine.”  Most of them can’t see the benefits of using Bing over the …

Oh, the wonderful things you can do in your garage

If your business is based on a remote communications model, you don’t need the extra expense of setting up shop in a downtown suite. Freelance …

Why bother with design school?

Let’s face it: There are a lot of “designers” out there with little or no formal education. Some of them have no talent; others are …

What you can learn from scams

scamGip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. …

From one, many

bubblesRecycling is good for business, and I’m not talking about trees and paper. Product recycling is one of the best ways to make more money …

Five must-have iPhone apps for graphic designers

iphoneThe iPhone is one of the most popular products in the country, and is perhaps on the precipice of an iPhone explosion if Apple makes

Government jobs for graphic designers

american_flagIf you’re a graphic designer, you might spend a lot of time on freelance bidding websites and other marketing endeavors. But have you ever considered …

The ancient art of cat juggling

If you’ve ever seen “The Jerk,” then you undoubtedly recall the scene in which Steve Martin’s character juggles cats. We know it’s not real, so …

Zero-incentive marketing: Why free trials don’t make sense

Adobe does it. So does Wordtracker. And Keyword Spy and many, many other businesses. It comes in many different forms, but the basic premise …

Products do not sell themselves

With all due respect to Vince Offer and his ShamWOW pitch, nothing sells itself. No matter how great your product or service is, if you …