Author Archive | Jerry

The early bird gets the worm?

You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You …

Why print ads work

On a daily basis we are assaulted by print ads from the time we step out of our houses until we go to bed again. …

Printing is a four letter word

How would you describe the whole printing process? Stop yourself; there might be little children in the area. In general, the entire process from set …

Printing headaches

My business is not what you would call traditional. I sell in all 50 states. That is pretty common nowadays, but my product is individualized …

Check yourself: Bad grammar is unprofessional

As a marketing director, I send a lot of work out to be written by in-house and freelance writers. Many of them are very good …

What does it all mean?

I have been covering a lot of SEO, SEM and social media lately. They are all necessary marketing tools in the modern age, but they …

The questions you should ask clients first

We have all read the advice out there about the questions you need to ask a client when you first interact with them. All of …

Money vs. security: a freelance dilemma

When I first began freelancing, I cheated somewhat. I still had a full-time job. My goal was to phase out the job as I became …

The 5 elements of design

desktop4One of the negative consequences of the advances in computing power is the notion that all you need is a computer to be a designer. …

Outsourcing upgrade: Cloud commuting

Cloud commuting is a fairly new term — an upgrade if you will — for outsourcing. Outsourcing has suffered a bum rap from people whose …

The social phenomenon

freelancerworld A few short years ago MySpace, Facebook and others of their ilk were considered to be a domain of the young. Only college and high …

Outsourcing complaints

I guess all I want to do is rant and rave a little bit. I have a pet peeve that should be aired and maybe …

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