Author Archive | Jerry

The ‘everyday guy’ pays off

Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole …

Print makes money in the trenches

Anyone can have a flashy website, a blog, and be active on the social media sites, but let’s face it: You still need print materials …

Return on investment: Print pays off

Marketing isn’t always an easy thing to sink your time and money into when you’re just starting out. After all, how can you really guarantee …

Integration for saturation: print and online advertising

Integrating print and online marketing is more important now than ever. Business today in any industry is too lean to not have its marketing efforts …

Green gains ground

Another blow has been struck for eco-friendly printing. Dutch marketing and communications company Spranq has developed a typeface they claim can reduce the amount of …

Tracking your customers’ habits

I have talked about the importance of knowing your customers in the past. No one is going to disagree with me on the importance of …

Social media and sales

Social media has become an area of interest to many companies. The power of MySpace and Facebook is evident through their sheer popularity and appeal …

Startup marketing: Keys to your success

One of the major obstacles facing a startup is figuring out how to market its product. Be it a hard-line good or a service, if …

Follow the leader to higher sales volume

As a matter of history, companies that continue to advertise all the way through tough economic times, come out ahead in the end. As the …

Brochures are still in fashion

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be …

Customer complaints are your best marketing tool

The Christmas season is finally over. I am not sure about the rest of you, but I could use the break from the “public relations” …

Print marketing in an economic downturn

The last couple of days I have gone through the “Do’s and Don’ts” of blogging as a solid marketing tool. How does it translate into …

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