Author Archive | Jerry

A business card in the right place

I was sitting at the doctor’s office the other day. (If you have read some of my other posts you’re probably thinking that my metaphors …

Finding the fun in business networking

We’re all taught that networking is a great business tool. Unfortunately, networking is four parts work and hassle for every one part net. That’s not …

The ‘free’ strategy

When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with Internet …

Flexibility is profitability

There is an old adage in the marketing game: “The early bird gets the worm.” It’s not just for marketing, but for business in general. …

When it comes to your customers, try a little understanding

Understanding your customer base and what print materials you will need to reach them is a difficult task for anyone. The small business owner is …

Gauging a marketing campaign’s effectiveness

One often overlooked aspect of any printed sales campaign is: “How do I know that it has been effective?” Awesome question. You can spend thousands …

The color of success

In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you …

Try a new angle on an old idea

It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, …

Market like you are in it for the long haul

If you’re reading this while at home, then you’re already half way to grasping the simplicity of marketing. If you’re somewhere else, allow your thoughts …

Understanding your customer leads to market share

Sales is usually the no. 1 use of print materials; however, there are several other needs that can be met through the printed medium. I …

How Green Is Your Printing Company?

With the whole world trying to go green, why wouldn’t a printing company do the same? A lot of the people I deal with on …

Grab, hold and motiviate in your print ads

We are all assaulted by print ads from the time we get up in the morning until we go to bed at night. What makes …

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