The name of the game here is presentation. What you are really designing is packaging. How do you make your envelope stand out in a pile of mail?
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Many times letterhead is the first contact that your audience gets or possibly the only contact that they have with your company.
Logos are powerful tools in your visual arsenal. How many of these logo fragments can you identify?
The example below contains fragments of 18 well-known corporate logos. Jay Doblin, who is a theorist and principal at Doblin Group, along with Charlie
Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and Aveda. To my surprise, the cornerstone
What did I ever do before I had an iPhone? Here’s my list of the applications that I wouldn’t be without:
1. Job-Time Tracking $2.99
2. Color Expert $9.99
3. Video Photoshop CS4 New Features Tutorial $1.99
4. HTML Cheat Sheet $.99
5. CSS Cheat
Starting your design project right can help you finish in front of the pack.
We designer are notoriously right brained, creativity dominates and defines our lives. We are good at making connections, bringing together elements, but not so good at organization.
Have you ever received a direct-mail piece that was so different that you saved it and put it in your “I wish I’d thought of that” file?
My files are filled with an abundance of great designs. The ones that literally
I’m always on the lookout for free stuff that you can really use. Here are my latest finds:
1. United States Postal Services — Business Reply templates. http://pe.usps.gov/mpdesign/mpdright_brm_down_mac.asp
2. 40 free icon sets http://sixrevisions.com/resources/40-beautiful-free-icon-sets/
3. Free fonts: http://www.dafont.com, http://www.urbanfonts.com/ and http://www.typenow.net/themed.htm
4. Create stunning Flash website for
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It’s used to measure a product or organization and its environment. Many times this is the first step that marketers take to get a good picture of a product’s situation
When creating a duotone in Photoshop, the first thing you need to do is convert the image into a greyscale.
Under the image menu, go to mode and then greyscale. You will get a pop-up window that asks if you want
