Every logo is a symbol, but some are created from existing symbols – sometimes even combining two or more understood symbols to reinforce meaning. Still others take pre-defined symbols to new heights, redefining them in powerful new ways. I find the following 10 logos to be curious examples of what graphic designers can do with symbol-based logos.
The Queen’s Heart logo is multi-faceted. The heart represents not only what the organization does (heart care), but also how they do it (as the heart is a symbol of love and care). Then, the designer weaves these meanings together in a memorable way, outlining the heart to resemble a loving embrace.
With a simple augmentation of the letter “G,” the graphic designer for this logo was able to add a layer of branding prowess.
The alpha numeral “8” is dismembered six times to form the word “eight.” Brilliant, yet simple, which I believe to be the foundation for all memorable brand logos.
Several symbols collaborate to make this logo effective. First, the shape of the crescent moon. Next, the circle representing the full moon light. This same image is used again in the double Os of the word “moon.” Finally, the “L” reminds me of a rocket, which one might take to the moon.
According to the designer, the organic circle and cross symbolize the earth, a Celtic cross, the four directions, the meeting place between heaven and earth (where we live) and somatics (connection between mind and body).
The fleur-de-lis has had many meanings to various peoples in its history. According to French historian Georges Duby, the three leaves represent the medieval social classes: those who worked, those who fought and those who prayed (http://en.wikipedia.org/wiki/Fleur-de-lis). This fleur-de-lis, however, represents the three main types of sport game: fish, waterfowl and big game.
The snake has represented everything from rebirth and fertility to trickery and death. In this case, it’s probably fair to say that the snake represents something along the lines of energy and determination – the baseball team in question is a formidable foe that should be feared on the field. I like how it is combined with the symbol “W” to make the team logo.
This is another example of two symbols being combined into one logo – the letter “L” with bat wings for a minor league baseball team.
Wish upon a star and your dream just might come true. That seems to be the foundation for this logo design, created from star symbols and a tree to make the “Dreamtree.”
Another incredibly simple, yet brilliant and memorable, example of excellent logo design. The film reel is universally recognized, but when positioned just so and given a quick line of text, its new meaning becomes abundantly clear.
