When I was a kid, the best sound one could hear on a hot summer day was the carnival-esque medley of the ice cream truck. It was our cue to drop everything we were doing and beg sympathy in the form of a cool dollar from our parents, then engage in a footrace to the corner in which the winner was the first to get to order a sweet treat. Years later, my tastes have somewhat matured; however, I still enjoy a few spoonfuls of ice cream every now and again. And, I must admit, where my purchases were once dictated by whichever flavor featured a picture of my favorite super hero of the week, they’re now largely dictated by the ice cream packaging at the supermarket.
Do I believe different ice cream brands taste different, and some are better than others? Certainly. But I’m neither an ice cream gourmet nor a discerning buyer. I buy what looks good. Thus, in salute to those ice cream brands who had the foresight to invest in professional package design, I present 30 sweet ice cream package designs for your inspiration. Each represents a unique style that would stand out to me at the grocery. Enjoy!