10 Sizzling Barbecue Sauce Label Designs

When summer rolls around, grills are fired up. The smoky smell of charred meat can wafts throughout my neighborhood on any given summer evening, and everyone seems to have their own special method for barbecuing the perfect ribs and more. But as Sweet Baby Ray’s puts it, the sauce is the boss, and there’s no shortage of barbecue sauce varieties at the local supermarket. Here are 10 of my favorite barbecue sauce label designs, served up for your inspiration.

1.  Sweet Baby Ray’s

This simple design highlights the company’s awards and lends a down-home Southern charm to its sauce. Authenticity is paramount for a gourmet barbecue sauce, and this label design does a great job of making you feel as though the sauce came straight from Ray’s kitchen.

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2.  Broken Trail

Another label designed for authenticity, the goal of the designer was to ingrain its Texas roots into a striking design that stands out from the competition.

Broken Trail  Lovely Package - Google Chrome_2013-05-06_07-56-45-Optimized

 

3.  Proper BBQ

An entire line of branded barbecue products, each with a distinctive design style that makes it feel decidedly Old West – or right off the Conestoga wagon.

Proper BBQ  Lovely Package - Google Chrome_2013-05-06_07-58-14-Optimized

 

4.  BC Lions BBQ Sauce

This was sold as a promotional piece for the BC Lions team in 2011. I love the use of the peeled orange as a “Q” and the contrast of the team-branded orange typography against the charcoal background.

Packaging of the World Creative Package Design Archive and Gallery BC Lions BB_2013-05-06_08-00-30-Optimized

 

5.  Camping Sauces

This is a student-designed packaging concept for barbecue sauces geared toward campers. The idea is that different campers like different sauces, so they can be placed in smaller, camping-themed packages so multiple sauces can be enjoyed at each meal.

Packaging of the World Creative Package Design Archive and Gallery BBQ Sauces _2013-05-06_08-02-28-Optimized

 

6.  Pig of the Month

These labels were designed for the Pig of the Month mail-order barbecue sauce company. Each features a fun theme that matches its witty copy.

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7.  BBQ Fight Club

Illustrated and personified barnyard animals make these barbecue sauce label designs unique and attention getting.

BBQ Fight Club Sauce Bottle - The Dieline - - Google Chrome_2013-05-06_08-06-34-Optimized

 

8.  Deen Bros.

I love the logo (the pig silhouette on a flame), which makes this an instantly understood and recognizable brand. The sauce was created by Jamie and Bobby Deen, sons of TV personality Paula Deen.

Deen Bros BBQ Sauces and Spices - The Dieline - - Google Chrome_2013-05-06_08-08-40-Optimized

 

9.  Danny D’s

Danny D’s barbecue sauce label design is modern and fun, yet old-school and genuine. It’s the perfect meld of a composite style that’s just different enough to get noticed.

Danny D's - The Dieline - - Google Chrome_2013-05-06_08-10-52-Optimized

 

10.  Yellow Jacket

An ultra-modern barbecue sauce label that includes an easily branded bee character.

Yellow Jacket - The Dieline - - Google Chrome_2013-05-06_08-12-24-Optimized

 

What’s your favorite barbecue sauce label design? Share it in the comments!

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