Graphic designers are always on the lookout for new and innovative color-coordinated themes or color palettes. One popular color theme is candy: the hues that make up our favorite delicious delights translate well in the design world. Such candy-coated themes can be employed to evoke nostalgia, children, adventure, playfulness, wonder, excitement, innocence and a slew of other emotions.
These emotions, in turn, can become the driving force for a cohesive marketing campaign – either postcard, poster, website, brochure, business card or a collaborative effort – and command customer attention while motivating action. The following lists several candy colors from popular treats and offers palette suggestions to help round out your own candy-coated designs.
There are as many different hues of chocolate as there are types: milk, dark, special dark, white, etc. A good hex number for milk chocolate is #782109 (hex numbers can easily be converted to RGB or CMYK with Photoshop and similar programs), depicted here with corresponding hues as suggested by Color Scheme Designer.
Reese’s Peanut Butter Cups packages have a special shade of orange, which, from what I can tell, is #F95602.
Bubble gum pink
Triadic color suggestions for bubble gum pink, identified here as #FF92BB.
Hershey’s with Almonds – almond color
Pair milk chocolate hues with the triadic colors suggested for #5FEB92, or the color used to represent almonds on Hershey’s with Almonds packaging.
Baby Ruth red
Baby Ruth red, #DF2027, is a great base for any bright design.
Milky Way green
#317B26 is as close as I could come to identifying the green on Milky Way bars. Here are the corresponding colors.
Butterfinger blue and yellow
Few candy color combinations go together with such visual strike as Butterfinger’s blue and yellow.
Not sure the hue of your favorite Life Saver? Want to break down the colors of the Skittles rainbow? It’s easy – to come close, at least. You can conduct research to see if your favorite candy company has actually released the colors it uses; or, you can do what I did: simply look up an image of the candy in question, use a color dropper tool to find its hex code, then enter that code into Color Scheme Designer to find matching colors.