All product labels are designed to entice customers to make a purchase, but some labels are able to tap into visual cues that make mouths water – and make a lot of money. When it comes to food product labels, design plays a critical role in how the quality of a brand is perceived and how much consumers want to take a given product home with them.
The urges to eat and drink are among the most powerful in the human psyche, but being in a grocery store gives customers all the choices in the world; that is to say, they’re not starving and faced with only eating one product. That’s the reason different brands have different product labels. The one who can make customers actually want to eat (or drink) what’s inside wins.
In that spirit, here are 30 delicious product label designs. Be forewarned: you might get hungry (or thirsty) viewing them!