Tips for successful custom greeting card printing

Custom greeting card printing is a great idea to help you send that highly personalized message to friends and family. On the other hand, most people do not want to go to the expense of hiring a professional designer. Luckily there are some tools available to help you.

Follow these five easy steps to get the perfect custom greeting cards: select a template, choose a theme, get your graphics, arrange your text and graphics, and finally proof and print.

Templates

Most professional printing firms will supply you with downloadable templates so that you can develop and design your own custom greeting cards. Once you have the templates, you can design custom greeting cards in your favorite software.

Theme

Next, choose a theme such as a holiday or special occasion. This is an important step so that you know what kind of graphics and text to put on your custom greeting cards. There are an abundance of themed images for public use that can be found on the Internet.

Graphics

Once you know your theme you can start collecting your graphics. Keep in mind that most Internet images are 72 dots-per-inch, but all professional printing should be done at 300 dots-per-inch. There are many wonderful resources for free and legal high resolution graphics, such as iStock.com.

Put it all together

Arrange your text and graphics. Once you have gathered your graphics, you’ll need to arrange them on your template. Keep your original theme in mind and use fonts that are easy to read. If these are custom greeting cards for your business, do not forget to include your logo and contact information.

Print a proof

Finally, print off a test copy — referred to as a proof — to make sure what you see on your screen is what you’re going to get. Once everything looks right, save your file, and send it to your favorite print shop. Unless you are only printing 10 or less of your custom greeting cards, you should strongly consider using a professional print shop as they will more than likely save you money and get you better results.

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