10 Resources for Influential Design

May 12, 2013

Graphic design isn’t just about looking pretty, and it’s not simply representing a brand image, either. No, at the root of graphic design – and an argument could be made this is its very purpose – is the need to influence. Graphic design influences perception, thoughts, emotions and action. Great graphic design gets people to do what it wants them to do. And that’s why the best graphic designers have an excellent grasp of designing for marketing purposes in addition to aesthetics. You can brush up on your marketing design skills with the tips, tricks, examples and advice offered by the following 10 resources for influential design.

1.  AB Tests

AB Tests shows you real AB testing results between different designs. This information is invaluable for teaching you where to position buttons, graphics, and text (and what type of content to include) for maximum conversions.

ABtests.com - Share AB Testing Results. Improve your conversion today. - Google_2013-04-25_12-40-16


2.  Coalmarch Pick and Axe Blog

Design and marketing advice from Coalmarch’s staff members.

Graphic design and marketing blog Coalmarch - Google Chrome_2013-04-25_12-41-43-Optimized


3.  Which Test Won?

Another website focused on AB testing, but this one lets users vote on the results as well. The free daily examples are excellent; however, you’ll have to pay for premium access to more than 350 case studies.

Anne Holland's Which Test Won – AB Test & Multivariate Testing Education for Ma_2013-04-25_12-43-27-Optimized


4.  Kivi’s Nonprofit Communication Blog

Some of the most influential organizations, or at least organizations most interested in influencing others, are nonprofits. This blog discusses how to frame nonprofit messages and designs for greater fundraising success.

Graphic Design - Google Chrome_2013-04-25_12-44-51-Optimized


5. Visual.ly

A showcase site for infographics, many of which are designed to influence viewers.

Infographics & Data Visualization Visual.ly - Google Chrome_2013-04-25_12-45-55-Optimized


6.  Direct Marketing News

Keep abreast of direct marketing trends and other news you can incorporate into your design work by reading this online magazine frequently.

Direct by design blog - Direct Marketing News - Google Chrome_2013-04-25_12-47-32-Optimized


7.  Convince and Convert

A lively blog with an active community, Convince and Convert concerns itself with social media marketing, including design.

Convince and Convert Social Media Strategy and Content Marketing Strategy — Soc_2013-04-25_12-49-01-Optimized


8.  Graphic Design Forum

This is a general-purpose graphic design blog that includes a healthy heaping of design marketing topics.

Graphic Design Forum Blogs - Google Chrome_2013-04-25_12-53-07-Optimized


9.  Aweber Blog

Aweber is a mass mail and newsletter subscription platform that helps its customers increase email marketing conversion rates.

Email Marketing Tips and Best Practices AWeber Blog - Google Chrome_2013-04-25_12-57-47-Optimized


10. The Gilbert Direct Marketing Blog

Florida Direct Marketing Association President and speaker Dan Gilbert discusses all direct marketing facets, including how design plays a role in sales, on this blog.

The Gilbert Direct Marketing Blog Direct Marketing ROI Return On Intelligence_2013-04-25_13-00-02-Optimized


Have I missed your favorite resource for influential design? Post a link in the comments!

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

Well said. Good graphic designing can have a long lasting impact on users. Even if someone is not looking for your product/service, a good graphic design can make him read what you're saying. So along with content's quality, graphic design is also very important.

Anonymous's picture
January 07, 2016 03:22 am #

Thank you for your comment, Printing Graphics! I absolutely agree that design plays a major role - sometimes, the only role - in determining whether a given person deems your content interesting enough to read.

Anonymous's picture
January 07, 2016 03:22 am #

You're welcome Brian Morris. And yes you are right. Agree with your comment.

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