A big weakness in logo design is when all the logos in a particular industry start to look the same. This happens a lot with companies who greenwash in an effort to brand their company as “environmentally friendly.”
Since the purpose of a logo is to send an immediate message to the viewer about what the company or brand is, I guess you can argue that the sameness of logos within an industry could be a design strength, too. At least when you see a logo with a green tree, you immediately think “Green,” so all of those similar environmental logos, do meet that requirement really well.
Another industry where the logos are becoming super-homogeneous is in social media. In this post, I’ve rounded up the social media logos that I think look very similar to one another. I enjoy using many of these sites! This critique is purely from a design perspective.
In part two of this blog, I will highlight the social media logos that I think stand out as unique and are really brandspirational, a word I just made up, but you get the point.
Without further ado, here are some of the similar social media logos. Try to divorce yourself from the familiarity of these logos and evaluate them again with fresh eyes. What do you think? Why do they all look so similar? If you could redesign them, what would you do differently?
Foursquare is a newer social media platform that uses geo-positioning to make help mirror a users’ real social life online. Actually, Foursquare is more complicated than that two-bit description I just gave. The company has another version of its logo (shown below) with a boy or a girl ready to toss a ball, a reference to the children’s game of foursquare.
This version of the logo has a lot more going for it in terms of originality. The drawback is that the children’s game of foursquare has no concrete connection to the social media application (just a conceptual tie-in). I know that compared to Groupon, another newer social media start up, Foursquare has less traction in growing its user-base. Maybe it’s because outside of major urban areas, folks don’t seem to know what Foursquare is. Try and explain Foursquare to someone who’s not “checking in” to the local cafe every day. Meanwhile, I don’t think the Foursquare logo is really doing much work in the way of answering the “What is it?” question.