Nearly everyone loves outdoor-cooked food, whether it’s burgers and hot dogs on the grill, turkey prepared in a smoker, chili slow-cooked over a fire, or s'mores melted directly over flames. Have you ever wondered what makes us choose one food brand over another? Sometimes it’s brand loyalty or the same brands our parents used, sometimes it’s trial and error – which particular hot dog we like best, and sometimes it’s pure pricing. Often, we select our food based on package design.
That’s why design is such a critical component of food packaging. Many popular food brands feature packaging that doesn’t even show the actual food – it’s instead represented as a photo, illustration or in text alone. To be a successful food brand, especially a new brand, a powerful package design is imperative. As we transition from summer grills to autumn campfires, I decided to check out some of the hottest cookout package designs today. Here are 30 examples of sizzling cookout package designs you can use as inspiration for your own graphic designs.
19. S’Monsters S’Mores Kit by Preston Grubbs , Erica Hines, Andy Stewart, Caitlin Dupree, Zach Rossman, and Jessica Ruiz