Many small businesses have trouble justifying new marketing investments, and it’s a difficult predicament for those struggling to stay in the black. On one hand, spending money without a guaranteed return seems prohibitive; on the other hand, you have to spend money to make money. If potential customers do not know you exist or aren’t aware of your current special offer, you can’t make sales. Fortunately, there are some very affordable print marketing strategies you can employ that lead to high return on investment and profits. The following five print marketing strategies are proven to work, and require little investment to enjoy their benefits.
For affordable marketing that commands customer attention, it’s tough to beat vinyl banners. Promote special time-limited offers on your banners, and place them in prominent high-traffic areas as well as demographic-specific events and locations. You can print five 5-foot by 3-foot vinyl banners for less than $80 apiece.
All the advantages of postcards without the mailing cost. Recruit a crew to help you distribute your door hangers to save time and money, and reward them with a pizza or cocktail party afterwards. Your investment will be far less than if you had paid postage, since you can print 1,000 door hangers for around $100.
Posters can be placed in both high-traffic areas for umbrella distribution and in highly targeted locations to help you reach a specific customer base. Indoors or out, these versatile marketing tools come at bargain prices: You can print 100 posters for about $75, for example.
Even more versatile than posters, flyers can go everywhere posters go but can also be distributed on bulletin boards, counters, and in unexpected and memorable areas such as public restrooms.
At first glance, calendars might not seem to be dirt cheap marketing tools. However, when you consider that people use calendars every day, your investment to reach each potential customer per day is exceptionally low. You can print 100 calendars for around $1,000. That comes to less than three cents per person per day – far less than the price of a postage stamp alone.
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