7 Cool, New Tools Designers and Marketers Should Use in 2012

The Internet abounds with widgets, apps, tools, and a whole host of resources to help you design and market better. Sometimes, a tool proves so useful, cutting edge or otherwise remarkable that it simply must be shared with other creative professionals. Each of the following seven cool, new tools fits the bill. Give them a try and see if they don’t increase productivity, help you market, and save design time and effort in order to earn more profits in 2012. Best of all, each is free – at least for now!

QAR Facebook

Gravity Jack has been at the forefront of augmented reality marketing for some time, so it’s only fitting that they’ve released a free QAR generator that will take potential customers to your Facebook page – literally from anywhere.

Layer Styles

Wouldn’t it be cool if you could apply your layer styles in Photoshop and hit a button to have your design magically rendered in standards-compliant CSS3? Now you can with Layer Styles, which uses a tool that is strikingly similar to Photoshop’s blending options and renders shadows, gradients and more in proper CSS3.


Want a massive library of templates, fonts and other website design tools at your fingertips? Twitter’s Bootstrap program promises to make design faster, easier and more fun.

Adobe Edge

The up-and-coming replacement to Flash that takes advantage of HTML5, JavaScript and CSS3 is now available as a free “preview” download. No doubt there will be eventually be a hefty price tag attached, so get it while the getting’s good!


XMarks isn’t a brand-new tool, but its use is becoming more and more prevalent as users discover the joy of having synced bookmarks, on all browsers, all the time.


A free tool that will tell you how widespread your social networking reach has spread.

Marketing Grader

A free tool from HubSpot that doesn’t measure analytics per se but instead measures how good your overall marketing is doing and offers insight and suggestions for how you can do better.

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2 Responses to 7 Cool, New Tools Designers and Marketers Should Use in 2012

  1. Integraphix February 27, 2012 at 10:29 am #

    These are some great ideas for adding unique touches to your client’s graphic design projects. A reputable professional design company will keep up on all the latest techniques so you don’t have to remember them.

  2. Brian February 27, 2012 at 3:06 pm #

    Thanks for your feedback, Integraphix! Keeping up on all the latest technologies is definitely part of the job description for graphic designers, web developers, and marketers – especially free tools you can use to increase your bottom line!

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