What is design without color? From black and white and shades of gray to the vibrancy of the spectrum, color is the very foundation of design. After all, you don’t simply draw a line; you draw a black line. Good graphic designers know how to use color to craft striking artwork that commands attention, engages the viewer and instills a mood. Case in point: the following 30 designs that captivate through creative and meaningful use of color.
1. Kraft Clight by Ogilvy & Mather Andina
2. Persil Color Gel by DDB
3. Ray-Ban by Cutwater
4. Bingo by Ogilvy & Mather
5. Coral by Euro RSCG
6. Schweppes by Fred & Farid
7. Nivea
8. Sika by BBDD
9. Aurora Wines by Dez Comunicacao
10. San Francisco SPCA by G2
11. EDF by CLM BBDO
12. Danone ‘Bonafont by Y&R
13. Selk’Bag by Ogilvy & Mather
14. Dow Chemical by Draftfcb
15. Carat Table Football by Newhaven
16. Super Menthol by Leo Burnett
17. V-Cool by Blue Apple Mediacom
18. Unidas by Full Jazz Progaganda
19. Sadia by DDB
20. Munch Bakery by Brandwill
21. Ziploc by Strange Idea Ad
22. Nagem by Gruponove
23. CNU by FAM
24. MTV by Ogilvy
25. Seitenbacher Cereal by JWT
26. Motorola by Ogilvy & Mather
27. Lojack by Garcia & Robles
28. Domestos by Ogilvy Action
29. Hydroponic Surf Clothing by the Conquistadors Collective
30. Piano Media by Istropolitana Ogilvy
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