How to Print Booklets for Profit

booklet-printing-tips

Booklet printing can be one of the best ways to engage your target customer base and generate direct sales.  The following booklet printing ideas will help you develop booklets your customers will value, and you can use as a stepping stone to profits.

Booklet Topic Ideas

How-To:  You can educate your customers on any topic relevant to your business, especially if it will lead to sales.  One of my favorite examples is when Microsoft direct mailed booklets that educated customers on its search marketing services.  It told customers how to develop a great advertisement and how to bid for the best ROI.  The company packaged in an offer for a free ad setup plus an advertising credit so customers could try out their new skills.

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Buying guide:  You don’t have to sell big ticket items to print a buying guide booklet.  You can print a buying guide that compares your product suite and helps customers choose the product that best fits their unique individual needs; or, if you’re a service company, you can print a buying guide that tells customers what to look for when choosing an attorney, graphic designer, carpet cleaner or whatever type of professional you are.

Gift guide:  Take advantage of holidays and celebrations such as birthdays, graduations, retirements, and anniversaries by printing a gift guide perfect for the occasion.

Cookbook:  I don’t care if you can’t microwave a Hot Pocket.  You undoubtedly know someone who has great recipes, and you can turn them into something relevant to your customers.  If World Wrestling Entertainment can publish a successful cookbook, so can you!

Album:  You can print booklets to serve as photo albums for parents, teams, family reunions and others who want to commemorate their lives with photos.

Success Tracker:  Print booklets that track customer success through a program you develop or support with products.  Financial planning, weight loss, strength conditioning, smoking cessation, career development and other life goals are excellent themes.

Booklet Marketing Tips

Brand:  Your brand’s logo should be on every page of your booklet.

Coupons:  Add a coupon page to your booklet and make your deals time-sensitive so your customers have incentive to follow up immediately.

Product spotlights:  Place product spotlights throughout your booklet to demonstrate how what you sell can benefit customers’ lives.

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Case studies:  When you have honest testimonials and case studies – complete with photos and results – that customers can relate to, you can easily convince them that you’re the solution to whatever problem they’re experiencing or goal they’re trying to achieve.

Expert advice:  By sharing your expertise in a way that does not push sales, you establish authority and credibility.  Always separate your expert advice from your sales pitch.

Response mechanisms:  Include a response card, envelope, web URL, phone number, address, or other devices along with calls to action to motivate customers to respond to your offer.

Dazzling design:  If you’re not a graphic designer, hire one to create your booklet design and layout.  A professional look lends credibility.

Premium Printing:  In the same vein, a professionally printed booklet will make your business seem more trustworthy.  Take advantage of booklet marketing deals to maximize your return on investment.

Targeted Mailing:  The quality of your accounts for 40 percent of your direct mail success.  The quality of your mailing list accounts for another 40 percent.  Make sure you understand your best customer demographics, then create a mailing list comprised of only those individuals who share those demographics.

About the Author:

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. His previous roles included managing editor for a hometown newspaper and club bartender for a group of quasi-alcoholics. When he’s not writing, he’s usually counting lost follicles and wondering what he ever did with his time before his two children were born.

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