As a freelancer, you know you have to market your services to make money. But if you're on a limited (or frugal) budget, what are the most essential marketing materials to print? The answer is below, with your must-have print marketing materials listed in order of importance.
1. Business cards
Business cards are cheap and portable, yet they can look stunning while conveying a lot of information. Hand business cards out to everyone you meet. Don't simply offer contact information; tell customers why they should do business with you. Be creative with your business card, and you will be remembered. More importantly, leave potential clients with a good impression when you hand them your business card. The combination makes for an outstanding presentation that will lead to sales.
Brochures offer detailed descriptions of your service offerings packaged in a compelling design that motivates response, especially when an incentive is included. Brochures are far more versatile than the standard-issue tri-folds that are so prevalent. Unique folds, sizes, and creative designs can make your business seem both exciting and credible to customers.
Direct mail remains one of the most powerful marketing mediums. You should print postcards and send them to a highly targeted mailing list comprised of potential customers. If you're on a limited budget, you don't have to send out a million-dollar postcard campaign. In fact, you can print and mail as few as 50 postcards to test the waters. Remember that all marketing is an investment in an expected return; so the more you send the more you will profit. That being said, it's best to test the market with small campaigns until you figure out what works before you go all in on a large direct-mail marketing campaign. Being able to predict your return with accuracy will keep you in business for a very long time.
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