Not sure what paper stock to print on for your business cards? It all depends on what impression you want to leave on customers and your overall brand image.
First, let’s assume you want to print professional-looking business cards. You can instantly throw out the flimsy, cheap business card paper stocks many discount printers have. You do want to yield a return on your investment, after all. Next, consider the following questions:
Is your company new, fresh, exciting, or innovative? A glossy 14-point or 16-point paper stock might be the best choice.
Is your company bold, cutting edge, or authoritative? Go with a thick and robust 16-point gloss paper stock. Add a UV coating for an extra-thick, extra-glossy sheen.
Is your company traditional, new age, or artsy? Try a 13-point matte paper stock, which adds richness and depth to your colors and design.
Does your company promote a green agenda? Then go green with a 13-point matte paper stock, which is made from 50 percent recycled paper.
Do you often set appointments or jot down additional information for customers on the fly? A 14-point glossy paper stock, coated on one side only, will give you the fresh appeal of gloss on the front and the ability to write with a pen or pencil on the back.
Follow these tips, and you will be able to print a professional-looking business card that enhances your design, feels great in your customers’ hands, and promotes your brand image at the same time.
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