Happy Halloween! Today is a holiday that lends itself to spooktastic design, but from here on out it’s time to focus on the rest of the holidays in autumn and winter. Indiana-based Louis Capwell told me he ordered branded stickers for an upcoming event his company, Centerbeam Photo, is shooting that is based on the movie “The Polar Express.”
“Every year, a number of tourist railroads – there must be more than 50 railroads that participate, I’d imagine; it’s very popular! – do a train ride based on the movie, complete with the reading of the book, songs from the movie, a visit from Santa and so on,” Capwell said. “We photograph every little kid and their family with Santa Claus, making prints available both on site for purchase and also online to purchase later.”
The stickers Capwell ordered will mark the back of the folders that accompany his prints sold on site and also will be used on envelopes of prints customers order after the event.
“I’ve found that stickers are a great way to communicate my brand and add some real personalization to otherwise boring take-home materials like print envelopes,” he said.
Look no further than this week’s “Hot Off the Press” for more creative – and inexpensive! – ways to promote your business. With November upon us and this holiday shopping season shorter than ever, it’s time to get crackin’ on your marketing plans. Last week’s “Hot Off the Press” included 2014 calendars and weatherproof banners – essentials for winter campaigns!
Sticker design by Voula O’Grady and logo by Nathaniel Russell for Bay Area Girls Rock Camp
Postcard design by Jonathan Howard Katz and Leigh Schanfein and photos by Lucas Chilczuk for Periapsis Music and Dance