Using a hang tag won’t just improve the marketability of your product; it’ll also showcase your commitment to quality. Taking that extra step tends to instill greater confidence in consumers while simultaneously giving you a platform to tell them about the benefits of your product. The hang tag is such a powerful marketing tool that consumers are more likely to purchase products with hang tags than those without. If you’re considering using a hang tag, keep reading for some great tips that will help your hang tags stand out.
Stick with one to two tags
Sometimes, multiple hang tags on a product can just get out of hand. If you’re manufacturing a piece of clothing made from, say, Polartec, you may have to include the fabric manufacturer’s hang tag as well to prove the fabric is genuine. In that case, you’d need two hang tags. But, unless you’re required to have multiple hang tags, try to keep the count to just one.
Make it an education tool
Make your hang tag useful. It’s not just a marketing tool; it’s also a customer assistance and education tool, so please use it as such. The custom hang tag is a great place to include information like your Web site, toll-free number or other contact instructions.
Keep it simple
You want to tell customers about the amazing aspects of your product, but, please, keep it simple. Too many hang tags are turned into novellas with paragraphs of text describing every detail of the product. The truth is most customers don’t read that stuff. Instead, stick to what’s important,highlight the features, and keep it simple.
Hang tags are a marketing tool that has worked for decades. Stick to what works, and it will work for you. Do you have any other thoughts about hang tags?
