Interesting fact for you: Dec. 5 was Repeal Day. What is Repeal Day? Repeal Day is so designated to celebrate the anniversary of the ratification of the 21st Amendment, which repealed the 18th Amendment. And if you remember your history, the 18th Amendment was responsible for Prohibition. And Prohibition was bad, very bad indeed.
Why was Prohibition bad, other than the obvious fact that the public-at-large was forbidden to consume alcoholic beverages? Prohibition helped strengthen organized crime, offering mobsters a product the masses wanted. We’re not talking heroin dealers here; we’re talking the average guy (or gal) thirsting for a couple of beers on a Saturday night – the criminals had ‘em; the Piggly Wiggly didn’t.
Prohibition was also bad because, if it had continued, we wouldn’t have all the wonderful beer ads that keep creative designers (and copywriters!) employed. They can make us laugh, think, or even trust a brand. And despite the festive way in which it is often enjoyed, alcohol is serious business – a multibillion-dollar industry, in fact. Thus, we all have reason to celebrate Repeal Day, not only for those who imbibe but also for those who value freedom, business, and economy. For my part, I’d like to share what I believe to be the seven best beer ads ever, culled from magazines the world over. Enjoy!