Are You Ready for Black Friday?

Brian
November 22, 2011

Black Friday, that American sensation when retailers offer bottom-dollar pricing for a 24-hour whirlwind holiday shopping spree, looms ahead. If you operate a small business, Black Friday gives you a chance to level the playing field with the big boys. After all, why should big chains like Walmart and Target get to keep all the profit? If you want to cash in this holiday season, make sure you have the following items ready with this Black Friday check list.

Compelling Offers

Devise compelling offers your target customers can't refuse to compete with the big stores on Black Friday. Sell the things you can do that they can't, such as expert niche advice and personal service.

Mailing list

You'll need a targeted mailing list comprised of individuals who meet your best customer demographics to maximize your return on investment.

Catalogs

If you have a lot of retail products, print catalogs to send to your customers for Black Friday sales.

Postcards

Postcards are perfect introductions to your company's product offering, and they can double as coupons.

Posters and Flyers

Blanket areas where your target customer base frequents with posters and flyers to announce your Black Friday sales.

Letterhead

Print press releases on letterhead announcing your Black Friday sales and send them to all relevant media outlets. You never know when you might get a mention in a story.

Stickers

Print stickers that lead customers through your store to the best Black Friday deals you offer as a fun way to engage customers.

Vinyl Banners

Pull customers from competitors with large-format vinyl banners that turn heads from afar and draw customers to your special offers on Black Friday.

These aren't the only marketing materials you can employ for your Black Friday sales promotions, but they're definitely excellent tools for getting the attention required for skyrocketing profits.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

[...] land the best deal of the decade – and to make sure none of them is my wife.  What is it about Black Friday that whips up such a frenzy, other than the price? I contend that graphic design plays a major [...]

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