You can use a direct-mail print campaign for many things, but have you thought to use it to improve customer relationships? Here are three tips to do just that.
Suggestion cards
Whether you start with a basic business card template or create your own design, suggestion cards are an effective and inexpensive way to encourage customers to share their feedback. It also makes them feel as if their voices are being heard. To be effective, a suggestion card should include your contact information, a place to write comments, a rating system and instructions on how to submit the feedback.
Direct mail
Doing a small run of postcards
using an online printing service starts at about $50; that’s $0.05 per postcard. Each postcard costs $0.28 to mail. In short, you can’t afford not to be sending out regular mailings to your customers and clients. Remember, when a customer shops at a local or small business, they’re doing so for a reason – usually because they like that one-on-one feeling, the personal service and the idea that they’re supporting someone local. Don’t let them down by acting like a big-box store. Stay in touch. To do this, you should be maintaining records that not only include your customer’s contact information but also their purchasing habits. This can help you target specific groups, follow up on a particular purchase or get back in touch with customers who you may not have seen for a while.
Information sheets
If you’re in the information business or a service-based industry, information sheets are a great way of giving something useful back to your customers. What are they? Well, let’s say you’re a hair salon that does a lot of coloring – you may want to hand out an information sheet with instructions on how to best care for recently treated hair. Or, if you’re a dentist’s office, you may want to provide colorful handouts for kids on how to brush. They’re basically take-home pieces for your customers that help them and promote your business
Do you use any other type of direct-mail pieces in your marketing campaigns?
