Door hangers are one of the first things that potential customers will see when they arrive home. They are less likely to get lost than some mailings. Here is something to consider when printing door hangers for your next marketing campaign.
Cost of labor vs. cost of postage
Of course, door hangers bring with them the added cost of labor – you’ll have to pay someone to hang them. Done right though, a targeted printed door hanger campaign can be small, focused and effective.
You’re also saving on postage. It may cost only $0.22 each to send out postcards, but a fast canvasser can easily hit hundreds of homes in an hour in a densely populated neighborhood. So, before you make the decision between promotional door hangers and direct mail, consider the size of area you need to cover, the density of that area and the purpose of your campaign.
If you want to hit your best customers who happen to be spread all over town, use direct mail. If you want to target a specific neighborhood, consider printing door hangers instead.
