March comes in like a lion and goes out like a lamb, and April showers bring May flowers, but savvy marketers know that spring really starts in February. This is the month when you want to plan and prepare to deploy your spring marketing in order to get a head start on your competitors. It’s survival of the fittest, and the most profitable companies are busy gearing up for a profitable spring season. If you want to maximize your profits, try the following five tips to get the lion’s share of business this spring.
1. Eggs of opportunity
Hunt for opportunities to market to your target customer base. Easter isn’t the only spring holiday, and you might be able to find a great marketing angle on St. Patrick’s Day, the spring equinox, April Fools’ Day, Arbor Day, Earth Day, Mother’s Day or Armed Forces Day. You can also find opportunities in events your audience participates in. If you know what’s coming up well in advance, you can capitalize on many opportunities your competitors might miss.
2. Variety is the spice of profits
Hit your customer base with multiple forms of marketing materials that push the same products or services with the same message. Postcards, posters, catalogs, banners, brochures, rack cards, table tents, and other print marketing materials can all be used in conjunction with one another as well as television and radio spots, magazine and newspaper advertisements, and online marketing.
3. The early bird gets the worm
Market early and often. Repeat. Often the first one out of the gate is the one that sticks with customers, and the one they’ll respond to. The average paying customer will have to be exposed to your message several times before they buy. Focus on your audience, beat your competition to the punch, and reinforce with continual marketing to optimize profits.
4. Measure your response
One of the gravest mistakes you can make as a marketer is to neglect to include a way to measure your response rate, conversion rate, respondent demographics and return on investment. The more you know about how your customers respond, the easier it will be to create a marketing strategy with predictable and successful results.
5. Take a load off
You don’t have to be the only person working on your project. Source your graphic design, printing, and mailing to save time and money. You’ll be able to focus on what you do best while being confident knowing your marketing materials are being carefully produced and delivered by experts.