Marketers love statistics. They’re what fuel decisions, and they’re the basis for many successful marketing campaigns. Statistics help you understand your market, measure your marketing performance, and predict what will happen next. But stats aren’t just for analysis geeks; some are just super-cool facts and of general interest to everyone. The following offers a mix of interesting Valentine’s Day marketing statistics you should know.
- Consumers spend $18.6 billion on Valentine’s Day (Forbes)
- 85 percent of Valentine’s Day cards are bought by women, while 73 percent of Valentine’s Day flowers are bought by men (Statistic Brain)
- 15 percent of women send themselves Valentine’s Day flowers (Rakuten)
- The most popular Valentine’s Day gifts, in order from most popular, are: candy, flowers, jewelry, greeting cards, an evening out, clothes and gift cards (National Retail Foundation)
- Amount spent on U.S. pets for Valentine’s Day annually: $367 million (Rakuten)
- 62 percent of all consumers celebrate Valentine’s Day (Statistic Brain)
- Number of Valentine’s Day cards exchanged annually: 180 million (Statistic Brain)
- Amount spent, per person, for Valentine’s Day in the U.S.: $126 (Rakuten)
- Amount spent, per person, for Valentine’s Day in Asia: $274 (Rakuten)
- The U.S. is also behind Spain, France, the U.K., Canada, Brazil and Australia in per-person Valentine’s Day spending (Rakuten)
- 53 percent of women say they would end a relationship if they didn’t receive anything for Valentine’s Day (Statistic Brain)
Did any of these Valentine’s Day marketing statistics surprise you? Which did, and why? Personally, I would have guessed the U.S. spent the most on Valentine’s Day per person – as big a market as Valentine’s Day is here, it’s even bigger abroad!