I have been covering a lot of SEO, SEM and social media lately. They are all necessary marketing tools in the modern age, but they will not stand alone if you want to grow your company fully. Traditional marketing tactics such as print media, postcards, coupons, etc., are more important than web advertising.
That may be controversial to some, but it is true. Look at all of the largest companies. Do they have all their eggs in the web basket? No. Their budget weighs heavily on print, television and radio. The three traditional mainstays will not be obliterated by the web.
You must use an integrated strategy to succeed to the highest possible level. What are your thoughts or suggestions?
