Previously we visited the practice of asking for deposits upfront when dealing with your clients. Next, we’re going to talk about payment deadlines. …
How to Write A Creative Brief for Your Graphic Design Project
Putting together a strong creative brief for graphic design projects and any other project going through print production, will help keep expectations and deadlines clear.
A creative brief is a blueprint for the work ahead, which lets everyone involved know the who, what where, when and whys of the project. The document will work best if the client and creative work together. If the client already has an RFP (request for proposal) drawn up for this project or a related endeavor, creative can draw ideas and information for the creative brief, from that document as well.
Photoshop Tutorials for Ralph Lauren and Everyone Else
Ralph Lauren’s recent ad that features a model whose head is wider than her waist is just the latest example of what happens when undereducated – or misguided – people use technology. Following an uproar about the zealous use of …
Great Halloween graphic design jobs
Halloween is my favorite holiday, as my penchant for the macabre never fleeted as I transitioned from engrossing myself in the “Scary Stories to Tell in the Dark” books of my childhood to the Stephen King and Dean …
Seeding A Distribution List
One of the most important elements in any marketing effort is delivery and turn-around time. Even if you’re using a vendor to send out your mail or e-mail message, there’s no need to rely on that second party to report how and when your marketing message hits.
Google Sidewiki for graphic designers and marketers
While the tech business world is abuzz about Google Wave, I’ve been exploring another new Google tool called Sidewiki. Sidewiki is a gadget that allows you to share helpful notes, history and resources with other Sidewiki users on …
Top 5 uses for Twitter
Twitter is a hugely popular microblogging service. The service has moved well beyond the ”What are you doing?” restrictions of its beginnings. Twitter has become a very important tool for social media marketing. Here are the top five ways that …
Graphic Design Is a Low-Stress Job? Ha!
The stereotypical graphic designer thrives on coffee and deadlines, has a cluttered desktop, keeps late hours and often has demanding clients who think they’re the only ones who matter. It’s understandable, then, that the average graphic designer undergoes a lot …
Copyright: How Do You Do That?
Let’s start by defining copyright. A copyright is “a form of protection provided by the laws of the United States to the authors of ‘original works of authorship,’ including literary, dramatic, musical, artistic and certain other intellectual works. …
Best Barbecue Sauce Labels
The South might have a reputation for crafting fine barbecue sauces, but we all love to slather our ribs, pork, chicken, and just about anything that comes off the grill with a tangy barbecue sauce as well. And all over …
