“Greenwashing” – have you heard the term yet? It refers to companies that claim to be more eco-friendly than they really are, like products that mention “organic” or “all natural” in their advertising but are mostly made up of chemicals. …
A Local Mailing
If you own or operate a small business, sending out direct-marketing mailings targeted and tailored to local residents is a great technique to reach potential customers.
The mailing list, copy, offer and design can all be instrumental in addressing …
Sink Your Teeth Into These Vampire Tutorials
With all the excitement surrounding “Twilight” mania, the upcoming Halloween and a new moon this past weekend, I second-guess the notion that zombies are surpassing vampires in the world of pop culture. And a quick search on the Internet makes …
Football icon: Branding John Madden
When I opened my new Nintendo Entertainment System (NES) back in 1987, I could not have fathomed that a plumber named Mario would spawn a new era of video games that grew in complexity and popularity to earn the huge …
Market Your Expertise
Article Marketing is a great way to promote yourself as an expert online and help forge connections with potential clients.
Here’s how article marketing works. First you write a few articles in an area of expertise. For example, you could write about topics in graphic design, copywriting, marketing, art direction or business development.
Halloween facts for marketers
Though many publications are reporting horrid tales of Halloween sales figures dropping by 15 percent or more in 2009 (at least one reporter referred to Halloween as the last victim of the recession), they’re overlooking the fact that it is …
6 Ways to Boost Confidence in Your Business
You’re tired, you’re discouraged and you wake up one morning thinking to yourself: I just don’t feel like working anymore. Maybe you had a bad exchange with a client. …
Now Accepting Submissions for the $10,000 Holiday Card Design Contest!
The entries have already started coming in, and voting has begun, in PsPrint’s $10,000 Holiday Card Contest! We’ll accept your original greeting cards through Oct. 30, but the earlier you enter, the better chance you have of winning, since …
Testing Direct-Marketing Copy and Graphic Design
One of the only true ways to find out if something in your direct-marketing promotions works or doesn’t work is to test it.
Like an experiment in a laboratory, you can test one controlled sample of mailings (that you know …
Scare Up Business With These Halloween Marketing Tips
Halloween is that rare time of year when marketing can actually be fun. No need for blasé signage or by-the-book newsletters. Halloween allows you to sink your fangs into creative plans that are sure to conjure up more clients.…
