It’s a great feeling when your printer or fulfillment center calls to let you know that your promotion is ‘hot off the presses,’ and entering the mail stream.
To make your mailing a true success, be sure that these four items are on your to-do list.
What Tools Can You Not Live Without?
How many hours each day do you spend in front of the computer or on your smartphone? Just how important to you is technology?
These questions were in the back of my mind as I read two completely different blog …
Why Mail, Flyers and Door Hangers Still Work in the Internet Age
n today’s world of online marketing, printed promotions may seem out of date, but they still work- sometimes even better than e-mail.
The e-mail inbox is over-saturated. Between personal and business messages, subscriber newsletters and of course- SPAM, there are hundreds of messages to sort through.
4 Inspirational Sources for Designers
Graphic designers are asked for a lot – they’re expected to come up with an eye-grabbing new logo and then turn around and come up with a tasteful wedding invitation. At times they’ll end up staring at a blank template, …
Interview with Jeff Fisher LogoMotives’ Jeff Fisher
Few designers achieve the level of success that Jeff Fisher LogoMotives founder Jeff Fisher has. Jeff has built an industry of himself through the powers of personal branding and hard work, and his ability to recognize opportunities when presented. The …
Weighing Your Paper Options
Paper is one of the most important aspects to any printing job. Working with a great printer is the first step to ensuring you get the right paper product for your project.
Three printed materials every business should have, but do not
You have business cards. You have a brochure. Maybe you’ve sent postcards, or even have a complete press kit. So … you’re just like everyone else.
You should have these things, yes, but if you really want to stand out …
To be free or not to be free
When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with internet access, you saw a huge number of “free” offers. A lot of them get caught …
How to Make Your Mailings and Flyers Stand Out
When you go out to the mailbox and grab the mail, you know how sometimes one envelope or flyer will jut out of the pile and refuse to hide behind the other mail?
That unruly piece of mail was probably sent by a group of savvy marketers who realize how important it is to stand out from the clutter.
The early bird gets the worm?
You have all heard that old adage that the early bird gets the worm, but is it true in business and marketing? Not really. You can be the first guy in or the last guy in, but you have to …
